When was the last time a story moved you to action? What are the essential elements of a story that can inspire, motivate, and draw others into your world? The Washington Area Community Investment Fund (Wacif) is proud to serve a diversity of entrepreneurs with inspiring stories that embody perseverance, resilience, and strength. Our CEO Shannan Herbert will participate in an immersive panel at the upcoming Opportunity Finance Network (OFN) Conference this October titled “Compelling Narratives: Mastering the Craft of Effective Storytelling”, where expert panelists will share their unique perspectives and techniques. Participants will have the chance to explore their captivating creations and learn how to craft their own narratives during this interactive session.
Storytelling is a powerful tool. Compelling stories can do more than just drive your marketing plan. They can reshape perceptions and drive systemic change; not only empowering communities but captivating investors, customers, and key decision makers that can unlock business opportunities. Mastering storytelling techniques can help organizations combat stereotypes, highlight the untapped potential in underinvested communities, and illustrate the broader economic and social impact of supporting diverse businesses. Learning to craft and share these stories effectively can help organizations not only advance their mission but also contribute to shifting perceptions in their industries and communities. Ultimately, mastering the art of storytelling empowers organizations to become influential voices for change, paving the way for greater opportunities and support for diverse businesses everywhere.
Wacif is honored to be a participant in this year’s OFN Conference. This event provides a platform to showcase the powerful stories of resilience and innovation that define our diverse entrepreneurs, while also learning from other experts in the field. Shannan’s involvement in this panel underscores Wacif’s commitment to not just financing businesses, but to amplifying the voices of our entrepreneurs and advocating for change. We look forward to sharing our experiences and insights, as well as gaining new perspectives on how to effectively communicate the impact of our work. This collaboration with industry leaders at the OFN Conference will further strengthen our ability to support and elevate the entrepreneurs we serve, driving positive change in our communities and beyond.
Shannan Herbert is the Chief Executive Officer of the Washington Area Community Investment Fund (Wacif), where she focuses on fostering inclusive entrepreneurship and equitable economic development. Previously, she served as Executive Vice President of Inclusive Credit at Stratyfy, a women-led fintech company dedicated to enhancing financial inclusion through technology. With over 20 years of experience in commercial banking and community development, Shannan has played a pivotal role in supporting minority-owned businesses and advancing racial equity in lending. She is also actively involved in various nonprofit organizations and has been recognized with awards for her contributions to financial technology and community empowerment.
Elizabeth Vivirito is a dedicated advocate for digital equity and inclusion, with a focus on empowering underserved communities through technology. She has extensive experience in developing strategies that promote access to digital resources and education. Elizabeth is actively involved in initiatives aimed at bridging the digital divide, ensuring that all individuals have the opportunity to thrive in a technology-driven world. Her commitment to social impact is reflected in her work and thought leadership in the field.
Sing Lee Lathan is an Emmy Award winning director and creative producer, leading Black Lion TV in its mission to preserve, promote, and present the arts of the African diaspora. Her notable works include the Emmy Award-winning WNET Group All Arts special “Michael Mwenso Honors George Floyd” and the award-winning documentary short “The Mood.” As a board member of the Black Women Film Network, Sing contributes to empowering women in the film industry. Her diverse portfolio spans music videos, documentaries, and animated projects, showcasing her versatility and commitment to storytelling that amplifies underrepresented voices.
Jarami Bond is a dynamic creative strategist and storyteller dedicated to driving social impact through innovative media. With expertise in branding and content creation, he has worked with various organizations to amplify their missions and engage diverse audiences. Jarami’s passion for storytelling is reflected in his projects, which often focus on community empowerment and cultural representation. He actively shares insights and updates on his work through his website and social media platforms.
We are excited to participate in this enriching panel discussion on mastering effective storytelling.
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Established in 1987, the Washington Area Community Investment Fund’s mission is to increase equity and economic opportunity in underserved communities in the Washington, DC area by investing knowledge, social, and financial capital in low- and moderate-income entrepreneurs. Our mission is driven by three strategic pillars: inclusive entrepreneurship, community wealth building, and equitable economic development, and is fulfilled by providing access to capital products and services, and capacity building technical assistance to low- and moderate-income entrepreneurs. Wacif has been continuously certified as a Community Development Financial Institution (CDFI) since 1996, making the organization one of the nation’s first CDFIs.
