Empowering Underinvested Entrepreneurs with Lasting Results
Ascend is more than a program—it’s a launchpad for underinvested entrepreneurs. Through hands-on learning, mentorship, and a supportive network, we help small business owners build resilience, unlock growth opportunities, and create lasting impact in their communities.
Overview
Launched in 2017, the Ascend Capital Accelerator program provides entrepreneurs with the ability to accelerate business growth, receive financial and management training, and access affordable loan capital. This hands-on development program consists of an interactive workshop series combined with small group matching and individualized support to build human and financial assets with local small businesses.
The program bridges the gap between the small business ecosystem and programs available to assist non-tech, high-growth entrepreneurs seeking to grow their ventures.
How we serve Ascend Participants
Strengthening a resilient mindset
Financial and management training
Affordable loan capital
Marketing and customer relationship building
Risk mitigation
Business performance
Ascend Retail
Members Can Expect
The Ascend Retail Cohort is a hybrid, multi-week program designed for product-based small businesses ready to grow beyond pop-ups and e-commerce into retail. Launching fall 2025 in partnership with Seed Spot, the program combines interactive workshops, one-on-one advisory support, and mentorship to help entrepreneurs build resilient, competitive businesses in today’s marketplace. With a focus on under-resourced small business owners in the Greater Washington, D.C. region and surrounding counties, Ascend Retail offers training in business foundations, brand strategy, financial management, revenue development, and consumer insights—equipping businesses with the tools to thrive long-term.
Members Are Expected To
- Commit up to 10 hours a week for workshops, research, class assignments, and
- Attend all training sessions
- Create a 12-month growth plan
- Build relationships with cohort members, advisors, and other stakeholders
- Attend networking events (when possible).
Information Session
Frequently
Asked Questions
Answers to Common Questions about our Programs and a quick guide to our processes
Am I eligible?
We strongly encourage entrepreneurs who meet the following criteria to apply for the Ascend program: (1) Your business has operated for at least three years. (2) The business generates at least $15,000 in annual sales. (3) The business has participated in multiple tradeshows/pop-ups in 2024-2025 and/or has an online presence (e.g., ecommerce platform, website, social media) highlighting products and services. (4) is registered and in good standing.
How Many Businesses Will be Accepted?
We are excited to welcome up to 20 brands
My business has been operational off and on over the past few years. Will I be eligible for this cohort?
Absolutely! The program is best suited for entrepreneurs whose businesses have a revenue-generating record, with a minimum annual revenue of $15,000.
Should I apply if I am unable to attend all the workshops?
We want to ensure participants can take advantage of all the workshops and learning opportunities offered throughout the program. While we expect participants may not be able to attend every workshop and activity due to scheduling, work, and life occurrences, wherever possible, absences are limited to one (1) session. If you are likely to be absent for more than one session, please consider applying at a time better suited to your schedule.
Will the training be conducted in person or virtually?
The initial Ascend.Her Beauty program will be hybrid. Sessions will be virtual and in-person.
Does my business need to be located in Washington, D.C.?
The principal office of the business must be in Washington, D.C., Prince George’s County (MD), Montgomery County (MD), Howard County (MD), Arlington County (VA), or Alexandria (VA).
When will I find out if I am accepted into the cohort?
All individuals will be notified by September 12 if they are accepted into the program.
How will this round of Ascend Capital Accelerator applications be evaluated?
Applications will be reviewed holistically, considering the business, financial sustainability, growth potential, expressed challenges, and ability to increase revenue and profitability. Preference will be given to businesses in Washington DC in Wards 7 and 8.
Will I receive funding during the program?
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Who will be assigned as my mentor?
During onboarding, you will share your goals, working style, and mentor preferences. This information will be used to match you with a seasoned professional, entrepreneur, or industry expert who is excited to work with you on actionable goals.
Do I have to give up equity to participate in the Ascend Retail Business Accelerator?
No, you retain full ownership of your business. This program is fully funded by generous donors and offered free to accepted brands.
Can I participate if I have a full-time job?
Yes! The program is designed to be flexible. However, you should expect to commit up to 7-10 hours per week for workshops, assignments, and mentor meetings, including daytime sessions on Mondays and Wednesday from 12:30-2:00 pm ET (virtual).
What happens after I complete the program?
After completing the program, you’ll join the Wacif and SEED SPOT alumni networks with special perks like ongoing mentorship access, discounts on select business services, funding introductions, and more! You’ll also have opportunities for brand representation and sales at community events.