Stepping Up Your Social Media Game | Resilient CEO Series
October 28 @ 12:00 pm - 1:00 pm
If social media management is the last thing on your mind right now, or at the end of your to-do list after a long workday, this workshop is for you. As a business owner, you wear many hats, and effectively running your social media channels may be an area you want to improve or outsource altogether. For better or worse, having a strong social media presence is essential to attract more customers, remain competitive, and build your business’s networks.
In this workshop, social entrepreneur Johanna Barrates will help you think more strategically about your social media activities, whether you do it yourself, or decide to hire someone (and how to go about doing that). As the Founder of PMforImpact, Johanna works with small businesses and mission-minded organizations to help curate social media content strategies that help drive business growth, while addressing common issues including:
- Figuring out which social media platforms are right for your business
- Slow follower growth
- Writer’s block and/or irregular content production
- Deciding when you should outsource your social media management
Ultimately, developing a strategic social media content plan will help you build your digital presence, connect with your target audiences, and act as the blueprint guiding your social media activities longer term. Join this workshop to take the next step towards stepping up your social media game!
Johanna Barrantes, founder of PMforImpact
Johanna Barrantes (she/her/ella) is a bilingual freelancer who specializes in supporting small businesses and mission-minded organizations with their social media, email marketing, and project management. Having worked in the education, nonprofit, and startup space, Johanna understands these teams have a lot on their plates which can sometimes lead to them neglecting their marketing efforts. Johanna started PMforImpact to help these teams cultivate their digital communities and grow their visibility no matter our global circumstances. PMforImpact hopes to be a flexible solution for organizations and businesses seeking to disrupt their industries.
Rasul Sha’ir, Wacif Small Business Advisor
Rasul Sha’ir is a Small Business Advisor for Wacif where he provides coaching and capacity building technical assistance to entrepreneurs and small business owners.
Rasul has more than 15 years’ experience in business development, marketing, digital strategy, design thinking and business storytelling. For nearly a decade, Rasul ran his own Washington, D.C.-based marketing and strategy consultancy where he facilitated growth and business development for start-ups, medium-sized businesses, international organizations and Fortune 500 and 100 companies.
Rasul is a TEDx presenter and two time TEDx producer. He founded TEDxWDC, which focused on entrepreneurship, innovation and Washington D.C.’s creative economy.
Rasul holds an MBA with a concentration in marketing and brand management from The George Washington University School of Business and a Bachelor of Architecture (B.Arch) from Prairie View A&M University.