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Social Media Strategies That Win Government Contracts

December 2 @ 10:00 am - 11:30 am

Did you know government agencies look at your social media presence and branding as part of the application process for bids? In this interactive session with government partners, we will learn how to develop game-changing, social media marketing strategies that win government contracts.

Government agencies are actively considering a business’s social media presence when evaluating contract proposals. In 2020 alone, small businesses secured $145.7 billion in contract dollars from the federal government.¹ Despite this record-breaking funding, the increasingly competitive market makes it challenging for small businesses to advertise and provide their services to the government.²

Join this workshop led by the D.C. Procurement Technical Assistance Center, a program of the Department of Small and Local Business Development, and digital marketing experts, to learn how an effective social media strategy can:

  • Raise brand awareness
  • Engage and educate your target agencies
  • Build credibility
  • Improve customer service
  • Drive website traffic
  • Reduce marketing budget


About the Speakers

  • Sheila Edmondson, Procurement Technical Assistance Specialist

    Sheila Edmondson currently serves as a Procurement Technical Assistance Specialist with the District of Columbia Procurement Technical Assistance Center (DC PTAC), a program of the Department of Small and Local Business Development (DSLBD). In her role as a PTAC Specialist, Ms. Edmondson is responsible for assisting District of Columbia businesses develop effective government contracting capacity and growth building strategies. During her tenure with DC PTAC, clients have won over $100 million in federal, state and local government contract dollars.

  • Rebecca Esparza, Marketing Consultant

    Rebecca Esparza, MBA, has been a freelance marketing consultant since May of 2000 and has assisted many major brands with their marketing efforts, including Krispy Kreme, Whataburger and Verizon. She holds a bachelor’s degree in business and a master’s in business from the University of the Incarnate Word in San Antonio. Esparza assists small businesses across the country with their digital marketing efforts and works closely with SCORE Corpus Christi and other community resource partners like local SBDCs, PTAC’s and SBA offices with training events geared toward small business owners and entrepreneurs.

The Resilient CEO Series is made possible through our partnership with Wells Fargo.


December 2
10:00 am - 11:30 am
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