Streetsense and Wacif Launch “Goods & Service” Initiative to Support Local Retail + Food Establishments


Contact: Melissa DiMercurio


Streetsense and Wacif Launch “Goods & Service”

Initiative to Support Local Retail + Food Establishments

Pro bono week of Streetsense services to build capacity of small businesses in changing neighborhoods

Bethesda, Maryland (January 16, 2018) – Streetsense, an experience-focused strategy and design collective based in the Washington, D.C. metro area, partners with the Washington Area Community Investment Fund (Wacif) to launch Goods & Service, a week of pro bono technical assistance from Streetsense through the week of February 19 – 23, 2018. The initiative aims to support local and independently owned establishments in the retail and food industries that are facing direct or indirect challenges in the Greater Washington D.C. area.

Through a competitive application process, which is currently open for submissions until January 26, ten establishments will have free access to a wraparound suite of strategy and design services provided by Streetsense. The week of activities will include hands-on working sessions with Streetsense experts, workshops focused on market trends and analysis and a final presentation of recommendations to assist these small businesses with identifying opportunities to strengthen their economic resilience.

Streetsense is comprised of a team of experts ranging from research analysts, real estate strategists, architects, planners, designers, brand strategists, chefs, content creators, and public relations experts, curated for their ability to create transformative experiences in consumer-led environments.

“We are honored to have the opportunity to implement Goods & Service with our partners at Wacif,” said Brian Taff, President of Streetsense. “Through this initiative, our talented professionals at Streetsense will help establishments in our local community create and tell their brand stories in both physical and digital spaces. The working sessions will also recommend ways in which these establishments can distinguish themselves from their customers and implement solutions that foster deeper connections in an ever-changing consumer landscape which has been Streetsense’s mission to clients for over a decade.”

“This initiative is an investment of Streetsense’s best assets, its people, in communities that need it most. We are pleased to partner on the launch of the Goods & Service initiative. Traditional brick-and-mortar small businesses help define the character of a community. Within the region, many of our neighborhoods are undergoing unprecedented changes, and our local small businesses need to leverage the opportunities that are being created by remaining a part of the revitalization story,” said Harold Pettigrew, Wacif Executive Director.

To apply and learn more, visit

Streetsense is headquartered at 3 Bethesda Metro, Suite 140, Bethesda, MD with offices at 1226 9th Street NW, Washington, D.C., 1750 Pennsylvania Ave NW, Washington, D.C., and 102 Franklin St., New York, NY. For more information visit

About Streetsense

Streetsense is an experience-focused strategy and design collective that creates brands people love and places people love to be. Powered by in-depth insights and an interdisciplinary approach, we are experts at creating, transforming, and driving consumer demand to brands and places. To learn more about our impact, visit, and follow us on Twitter and Instagram at @realstreetsense and on Facebook

About Washington Area Community Investment Fund
The Washington Area Community Investment Fund, Inc. (Wacif) is a regional nonprofit community development organization whose mission is to promote equity and economic opportunity in underserved neighborhoods in the Washington, D.C., metropolitan area. Since its inception in 1987, Wacif has closed nearly 400 loans totaling over $32 million, with strategic investments in small business startup and growth, affordable housing and cooperatives, and child care and community facilities. For more information on Wacif and to learn about its impact, please visit and follow us on Twitter at @Wacif.


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